On contemplating what to write about for my first blog post for the year (I know its rather late but the other social media platforms desperately needed my attention), I came across some interesting information while doing my research on current trends in the industry so decided to write on this particularly nice find. The Pantone colour of the year for 2014 is Radiant Orchid, chosen for its rich purple hues, which so happens to be my colour for the NickyB brand. I was quite ecstatic to discover this and called everyone I knew to tell them this info! Now I must admit that it is a strong and bold colour but it is also feminine, mystical and luxurious, which is exactly why I chose this colour to reflect the company brand.
A lot of thought goes into choosing a colour for a company brand as there are various dimensions at play when doing so. The colours we see impacts us on various levels as well as on a psychological and emotional level. Don't be fooled, psychology is hard at work when you need to portray company values, goals and vision through the use of colour. The same goes for what you wear, think about how you feel about yourself when you wear certain colours and why you avoid certain colours at all costs. So coming back to my chosen brand colour let me explain what the meaning of the colour purple is which link directly to my company's vision, goals and purpose.
This is what I envisioned when dreaming about my business. To treat each client as royalty, that they leave a consultation feeling like they are opulent, wealthy, elegant, classy and sophisticated. Don't get me wrong, its not about being materialistically wealthy and opulent but that your experience at NickyB is one that is filled with opulence and wealth in discovering You. That every woman leaves feeling feminine, beautiful and graceful. That each experience at NickyB will be filled with rich warmth, expression and creativity. After all, these are all the ingredients needed to live a rich, fulfilled and beautiful life. This is why my mission statement is 'Beautiful by Design", to reveal your inner and outer beauty.
You can read the more about the Pantone colour of the year on www.pantone.com and its inspiration in the fashion industry. This rich colour will be in full bloom for the year ahead, from fashion to decor, expect to see it everywhere.
So here's to a beautiful year ahead, celebrating it daily with Radiant Orchid and everything it has for you!