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About NickyB Consulting (Pty) Ltd

NickyB Consulting (Pty) Ltd offers Image Consulting, Personal Branding, Corporate Imaging & Life Coaching. This blog is an extension of NickyB & all things image & inspiration...

Friday 23 August 2013

Corporate Branding

// Corporate Branding



What mental image comes to mind when people think of your company?

What mental image comes to mind when people think of your company’s employees? 

Is it consistent with the image of your company brand?
Imaging is the visual representation of an objects outward appearance.

Corporate imaging is the formation of a company image through the 
visual appearance and conduct of its staff. 

It is made up of a composite of psychological factors and visual appearance. 
Through specific programmes, we create your corporate image that will 

cause you to stand out and be recognised not only through your brand also through 
your staff compliment. 

The following programmes are available:
New Employee OrientationCorporate Image ConsultationsNew Company Imaging
Change Management

// New Employee Orientation



As a ambassador of your company it is imperative that your image 
reflects your company’s brand And values. 
This programme assists new employees to understand and implement 
the values, philosophy, culture, etiquette, aims, brand and image 
of the company. When understanding the company image and brand the 
employee is better equipped to apply this in their image and work ethic; 
enabling them to present themselves in a professional manner  which is 
consistent with the company image. 
The consultation can be carried out individually or in a group session 
depending on your specific Requirements.

// Corporate Image Consultations



These consultations are available for all employees and will most benefit
those who interact with clients on a regular basis. They are performed 
individually in order to cater for each employee’s unique colour, 
shape, and style requirements. 
It aims to assist employees who understand the company image but finds 

it difficult to portray it in their overall appearance. 

This consultation is tailor made and covers various aspects of image, 
colour, style, and business etiquette. 
It not only increases their confidence levels but also provides an 

incredible boost in their work ethic and performance levels. 
By feeling confident in the way you look you create an overall 
positive dynamic.  
Personal shopping consultations to assist employees with an 

appropriate work wardrobe are available on request.

// New Company Imaging



New companies will be assisted through the process of discovering, 
identifying and implementing their company image consistent with 
their company brand, values and culture. As a new company creating a 
unique corporate image is essential in establishing your presence in 
your industry. By finding your unique company image through your workforce presentation 
you will be creating your stand out signature. 
Complete your branding process through this important consultation.

This will be implemented through advising on appropriate employee dress 
codes, conduct and etiquette. 

These consultations will be tailor made as per your company’s requirements.

// Change Management



When company changes are executed at a managerial or structural level 
within your company it can have a negative or a positive effect on 
your workforce, this in turn affects your corporate image in the same 
manner. 

When the process and effects of change within a company are not 
communicated in a clear, concise and timely manner it can have 
devastating effects on the morale of the employees and intern, 
productivity levels.

This presents various problems such as fear, anxiety, and loss 
of productivity amongst staff. 
By communicating these changes to employees in an open and 
informative manner an atmosphere of trust and goodwill is emphasised 
which is beneficial to all affected by the process.  
We assist companies during the change process to ensure that 

they maintain a good corporate image throughout the process. 
We  focus on easing the process of change for management 
and staff through a combination of coaching tools and psychology theory. 

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