THE PSYCHOLOGY OF COLOR

THE PSYCHOLOGY OF COLOR IN THE WORK PLACE.

Green: Darker greens can connote power, class and strength. Brighter shades of greens tell people you're sporty, more casual and often cheerful.

PINK: Pink is not just for women anymore. Men who wear pale pink or salmon accents which tell the world they're confident, daring and independent enough to wear a color usually considered a woman’s color. Women can use it to soften a strong, dark-colored suit which makes them look more approachable. Bright, bubblegum pink or fuchsia from head to toe is just plain annoying and hurts people's eyes.

PURPLE: Dark purple says elegance, authority, class and a regal demeanor. Men can get away with a deep burgundy jacket to give a refined yet highly stylish impression. Women can appear strong, powerful and confident in a deep purple jacket, suit or blouse. A deep purple dressy T-shirt or button down in a very casual work environment says "I'm confident and efficient, yet not stuffy." 

YELLOW: Yellow tells people you're casual, playful, and not afraid to take risks. Seeing yellow can cheer people up, so you're perceived as having a sunny personality just for wearing it. But be careful with mustard, which can make people of almost all complexions look otherwise unhealthy.

 BROWN:You have to be careful with brown. It is considered the new black, but ensure your brown clothes are fitted properly or else it can make you look like a potato. When your brown clothing has the right cut it can accompany many different colors. It's a great substitute for black without the look of being in mourning.  

BLACK: Immediately says elegance, sophistication, intelligence and strength. Black can be overwhelming if you’re in black from head to toe which could make you look self absorbed.

RED:  Red is powerful and strong. It shows you're not afraid to stand out, and it gets attention, which can be used to make a bold statement. Use red when wearing as a power suit and break the red with a black camisole under the jacket.